A survey of 300 prospective homebuyers in the Greater Toronto and Hamilton Area reveals affordability as the top barrier (31%) despite active purchase intent. Preferred housing includes detached/semi-detached homes (53%) and condos (43%), with an average target price of $895,000 and $3,400 monthly mortgage comfort. First-time buyers make up 28%, with larger condo units and parking highly desired. Leading developer brands show strong recognition, with social media as a key advertising channel.
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